What Do People Want To Read?

How Do I Know What Type of Book Reader’s Are Interested in?

Writing Tips For Finding Inspiration

Not long ago I found a wonderful book – “The Top 10 of Everything 2002” – which listed the world’s best selling books of all time. Want to know what they were?

The top five were the Bible, followed by Quotations from Chairman Mao, The American Spelling Book, Guinness Book of World Records, and The World Almanac.

The next five were a reading book, a child care guide, two inspirational titles, and one fiction book.

Did you notice that the top nine titles offer (a) inspiration, (b) information, or (c) instruction? Let’s face it…life’s pathway is full of rocks, and many of us need all the navigational help we can get!

If you need more evidence for this, just gather a few recent magazines. In the last couple weeks, I’ve found new ways to flatten my stomach, enlarge my brain, recycle my trash, and enhance my hair.

Here’s something else: Lots of us 21st century folks want shortcuts so we can be more efficient, so we’ll have more free time to improve our personal and family lives.

If you’re an expert on saving time, saving money, teaching life skills or improving life quality, this could be the best time to share your knowledge.

Here are five ways to do that:

1. Offer to write a “how-to” article on your specialty for your local newspaper or your industry’s trade magazine.
2. In your article, offer an alternative solution to a common problem.
3. Present new evidence of how your skill can benefit readers.                             Rix Quinn’s awesome book “Words That Stick” offers writing alternatives and ideas. It’s an amazing little book packed with tons of info that should help you out of tons of writing jams. You can order it from http://www.amazon.com/Words-That-Stick-Writing-Impact/dp/1580085768
For consultation, Rix can be e-mailed directly at mailto: rixquinn (at) charter.net
Article Source: http://EzineArticles.com/?expert=Rix_Quinn
4. Offer new hope – Example: Baby boomers are getting older. Can you offer some skill or technique that could improve their lives?
5. Ask “why,” then supply the answer. Example: “I always wondered why I could remember where I left my keys, but couldn’t remember where I left my car.”

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Are You A Spammer?

A couple of days ago I received a friend request on Facebook.

Innocent enough you’d think.

But this person really taught me a couple of things NOT to do as your trying to build out your author platform.

About two minutes after I accepted their request I got a personal email from them.
Not saying anything like, “Hi there. I love your work. Thanks so much for the connection. If there’s anything I can help you with just let me know.”

I would have loved that!

Not only would it have stroked my ego but it would have really gotten me curious as to what this person was all about.

Nope is was nothing like that though. She immediately went into a pitch, asking me to join her Facebook group, and to check out her website.

Whoa!

Who are you? Why would I want to? What makes you think that I’d be interested in anything that you’re up to?

So just to mess with her I sent her an email back telling her about my sites, a contest I had going on, and if she could give me some conversion rate stats on a campaign she had going on with her site.

 

She thanked me for my info but she never did answer my question about the stats.

This isn’t the worst part though.

About two days later I receive an email to confirm my subscription to her mailing list.

Now the thing to understand is that where I received this confirmation email was at my hotmail account. The one I have listed on my facebook profile.

So this lady went to my profile, manually inputted my email address into her mailing list software, and then sent me a message to confirm my subscription.

Wow!
Unbelievable…

Actually I’m wrong. It’s not that unbelievable.
I can see how she thought that this was an acceptable method of marketing.

Because she was desperate. Because she didn’t respect me. And most of all, she was blind to how all this could tarnish my image of her and what she’s doing in the world.

The Take Away

– Know your audience
– Respect your connections
– And build your email list with a killer report or something else of value
                                                       

Don’t be a spammer.

Take a moment before you send something out and think to yourself, “How would I feel if I received this?”

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Are You Abusing Your Facebook Power

A Note For Facebook Group/Page Administrators

Don’t Abuse Your Power

There seems to be a really awful trend happening on Facebook.

Maybe it’s because it’s so easy to start a fan page or group. Maybe it’s just because people don’t know any better.

It doesn’t really matter what the reasons are, I’m fed up and motivated to do my part to help my Facebook friends make some positive changes to their online campaigning and social media marketing.

Don’t get me wrong, I love Facebook. It gave me my friends back and has helped me to connect to people all over the world. It helped me to start global movements like the Hour of Positive Power and the World Peace Prayer and Meditation. And it lets me share pictures of the little ones with the Grandparents.

But I’m afraid that people don’t really understand their roles when they become Facebook group and page administrators.
I’m sorry to say that a lot of people really abuse their power.
So with that being said I created the:

Facebook Administrators Rules To Live By
My membership is sacred. Treat it as such.

When you message me more than once in a day that’s called spamming.
I don’t care how fast the group is growing so don’t message me about it.
Don’t ask me to invite all my friends. Inspire me to do so.
Stop by the group once a week and maybe weed out all the useless posts.

Is there any rules that I missed? I know I must have.

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Dan Brown and What A Writer Can Learn From Him

Dan Brown’s Direct Link To The Depths Of Our Minds

It seems to me that Dan Brown truly has a deep understanding of the hidden currents that are floating around within the collective consciousness.
Take for instance his latest book the Lost Symbol (I haven’t read it yet) in which he explores the power of thought to create our world. Even going further to explore the boundaries of mass thought.

No matter what you say about his writing he has an awesome ability to create stories that intertwine the underground themes floating around on the web and within the matrix of our minds.

Katherine Solomon one of the main characters had this to say about thought,
We have scientifically proven that the power of human thought grows exponentially with the number of minds that share that thought, ” she says.
“This is the inherent power of prayer groups, healing circles, singing in unison, and worshiping en mass. The idea of universal consciousness is no ethereal New Age concept. It’s a hard-core scientific reality. . .”

The book draws heavily from Lynne McTaggart’s work with intention experiments. You can check out what she has to say about it on her blog. I’m a big fan of her work and participate in her Intention Experiments.
Is there something that writer’s can learn from this? I have to say yes. He has sold a ton of books and of course they’ve been made into movies.

What we can learn from Dan Brown:

  • Discover what’s percolating within the collective consciousness
  • Figure out which topics are the hot ones
  • Draft your books outline around them
  • Make sure the themes are current and interest in them is growing
  • Research the topic yourself

People may hack on Dan Brown often but he seems to know what he’s doing.
I remember talking to a guy who was picking up Dan Brown’s Angels & Demons. As he reached down and took the book off the shelf he looked at me and said, “Dan Brown really is a bad writer.”

Well if he’s so bad why was this guy picking up the book still?
Because Dan can write a page turner based around concepts that people are secretly interested in.

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5 Things Coca-Cola Can Teach You About Effective Online Marketing

It seems that Coca-Cola, in all it’s bubbly wisdom, focuses on the fundamentals when it comes down to online marketing.

They use five key foundations for the online marketing efforts. Add value. Be transparent. Be consistent and follow through. Be receptive to change. Surprise and delight your customers.

That’s what Linda Cronin, director of media and interactive integrated communications, Sparkling BBU, Coca-Cola North America(now that’s a mouthful), revealed at the sold-out IAB Social Media Marketplace.

Five Foundations For Online Marketing From Coca-Cola

  1. Add value. Bring value into every interaction.
  2. Be transparent. Listen to what your brand owners are saying. You are not your brand owner. You are the steward of your brand.
  3. Be consistent and follow through. Stay on brand strategy and stay true to who you are. Make human connections, which we all share, better and more meaningful.
  4. Be receptive to change. Mix things up to keep it fresh.
  5. Surprise and delight your customers.

Again, keep things interesting and fresh.
Surprise and delight your customers, is pretty heavy corporate speak. In the last management job I had, the company was big on this. But when it came down to it, the customers we’re surprised and delighted if the business could just deliver on its promises. Which is a major problem with today’s companies. Publishers and authors included.

And I’m not sure how much this applies to the actual product for Coca-Cola. Because if I cracked open a can and didn’t get what I expected I’m pretty sure I’d be jumping ship pretty fast. So maybe this applies more for their marketing creatives.

Blaze Your Book!

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