Book Marketing Case Study
With Chris F.A. Johson author of Pro Bash Programming: Scripting the GNU/Linux Shell.
What’s your book about?
Programming the Unix shell. The shell is a programming language that is used at the command line as well as in scripts. The same commands that you use at the prompt can be put into a file and used to automate tasks.
When did you start to market and promote your book?
As soon as they were published.
What online methods have you used to market your book?
First, I set up pages on my web site for the books.
Then I included the URL to the pages in my signature on all e-mails and Usenet postings I made.
For the first book, I posted a sample chapter on my site.
Which online methods have you found to be the most effective and the least effective?
It’s impossible to say.
What offline methods have you used to market your book?
I have given talks to the local Linux Users’ Group.
Which offline methods have you found to be the most effective and least effective?
I don’t know.
What will you do differently when you market your next book?
I am thinking of publishing my next book as an e-book, so I will sell books at such outlets as smashwords and kindle. If there is enough call for it, I might consider using a print-on-demand service.
Buy Pro Bash Programming: Scripting the GNU/Linux Shell!
You can pick up a copy of Pro Bash Programming: Scripting the GNU/Linux Shell at Amazon and Chapters.
Chris F.A. Johnson, is the author of Pro Bash Programming: Scripting the GNU/Linux Shell (2009, Apress) Shell Scripting Recipes: A Problem-Solution Approach (2005, Apress)