Book Marketing Insider Secrets – One Week Job Project

Book Marketing Insider Secrets – One Week Job Project

Book Marketing Case Study
With Deborah Schoeberlein author of Mindful Teaching andTeaching

Mindfulness: A Guide for Anyone Who Teaches Anything.

What’s your book about?

Mindful Teaching and Teaching Mindfulness emphasizes how the teacher’s personal familiarity with mindfulness seeds the ground for an education infused with attention, awareness, kindness, empathy, compassion, and gratitude.

The book follows a teacher from morning to night on typical school day. The schedule provides a practical context for applying and promoting mindfulness throughout the day.

Reading the book catalyzes readers’ insights and inspires the teacher’s self-confidence in applying mindfulness — personally and professionally.

When did you start to market and promote your book?

• Several months prior to publication.

What online methods have you used to market your book?

• FB advertising
• FB personal page and fan page
• Lots of networking and emailing to people and websites to spread the word.
• Topical listservs.
• Amazon comments.
• Blogging to get my name out – several sites as guest and recently,   HP, as blogger.
• Twitter

Which online methods have you found to be the most effective?

• FB pages and ads are the BEST! FB ads are awesome because they are so targeted. Also, I find that bidding high works best because it increases impressions and the cost per click is never as high as the bid. I find it useful to make the per day cap at something reasonable – maybe that’s $10, or $20 or whatever. But compared with the cost of other forms of advertising, this is reasonable.
• Blogging is excellent too.

Which online methods have you found to be the least effective?

• Hmmm, maybe the 1-on-1 networking.

What offline methods have you used to market your book?

• Book reviews in magazines
• Publicists
• Writing articles for publication
• Presentations
• One-sheeters

Which offline methods have you found to be the most effective?

• Reviews
• Articles for publication
Which online methods have you found to be the least effective?
• Booksignings
• One-sheeters

What will you do differently when you market your next book?

• Start FB ads much earlier!

One last thought about Book Marketing: I believe that having the intention to help other people is the most important ingredient to successful advertising.

Sure, selling books makes money (and that’s necessary if you work for a living), but having the desire to sell the books to make some sort of positive contribution is very powerful.

If the purpose is to become famous or make loads of money, the advertising might or might not work, but likely the experience will be unsatisfying, because you can never earn enough or become sufficiently famous to feel content.

But, if sales are a measure of the possibility that you actually help others, then each day is satisfying and the good news re. sales is really part of something much larger, and that’s wonderful.

Buy Mindful Teaching and Teaching Mindfulness Now!

To order Mindful Teaching and Teaching Mindfulness from amazon click here.
Connect with Deborah on Facebook via her Mindful Teaching and Teaching Mindfulness page.

Author Bio:
Deborah Schoeberlein is the author of Mindful Teaching and Teaching Mindfulness: A Guide for Anyone Who Teaches Anything. She has more than twenty years’ experience teaching fifth- through twelfth-grade students, developing curricular materials, providing professional development for teachers, and pursuing freelance journalism. Currently, she directs a multi-site school-based health center for kindergarten- through twelfth- grade students and their teachers.

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