Book Trailers Reworked

Book Trailers

Book trailers either work or they don’t. The problem is defining what you mean by work.

I think we all can agree that a book trailer should really do one thing: Sell books!

That’s it. If your trying to do something else with it you’ve lost.

Sure you can think about your trailer going “viral” and getting a million views but what are you doing with those million viewers?

Are they buying your book?
If not…

Are they visiting your website?                                                                            And if they’re on your website are they signing up for your newsletter?

These are the nitty gritty fundamental metrics and measurements to judge when trying to calculate the ROI (return on investment) for your book trailer.
And sure we can talk soft-numbers, like views, forwards and likes. These are great if we’re trying to gauge exposure for our brand.

But when your book has been released and is sitting there on the shelves of bookstores, or on skids in distribution centers you truly care about one thing; Selling more books.
So with that being said here’s six key elements to consider when making your book trailer.

Book Trailer Fundamentals:

  • Target your specific market
  • Engage the viewer early
  • Keep your viewers attention
  • Convey some relevant info about your book
  • Point them to a place to buy your book
  • Include your website link

When I was originally thinking about this post I remembered how much I liked the book trailers for 37signals new book Rework. But after writing this article and breaking out the fundamentals I’ve noticed that they fell short on a couple of fronts.

 

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Book Marketing Insider Secrets – One Week Job Project

Book Marketing Case Study
With Deborah Schoeberlein author of Mindful Teaching andTeaching

Mindfulness: A Guide for Anyone Who Teaches Anything.

What’s your book about?

Mindful Teaching and Teaching Mindfulness emphasizes how the teacher’s personal familiarity with mindfulness seeds the ground for an education infused with attention, awareness, kindness, empathy, compassion, and gratitude.

The book follows a teacher from morning to night on typical school day. The schedule provides a practical context for applying and promoting mindfulness throughout the day.

Reading the book catalyzes readers’ insights and inspires the teacher’s self-confidence in applying mindfulness — personally and professionally.

When did you start to market and promote your book?

• Several months prior to publication.

What online methods have you used to market your book?

• FB advertising
• FB personal page and fan page
• Lots of networking and emailing to people and websites to spread the word.
• Topical listservs.
• Amazon comments.
• Blogging to get my name out – several sites as guest and recently,   HP, as blogger.
• Twitter

Which online methods have you found to be the most effective?

• FB pages and ads are the BEST! FB ads are awesome because they are so targeted. Also, I find that bidding high works best because it increases impressions and the cost per click is never as high as the bid. I find it useful to make the per day cap at something reasonable – maybe that’s $10, or $20 or whatever. But compared with the cost of other forms of advertising, this is reasonable.
• Blogging is excellent too.

Which online methods have you found to be the least effective?

• Hmmm, maybe the 1-on-1 networking.

What offline methods have you used to market your book?

• Book reviews in magazines
• Publicists
• Writing articles for publication
• Presentations
• One-sheeters

Which offline methods have you found to be the most effective?

• Reviews
• Articles for publication
Which online methods have you found to be the least effective?
• Booksignings
• One-sheeters

What will you do differently when you market your next book?

• Start FB ads much earlier!

One last thought about Book Marketing: I believe that having the intention to help other people is the most important ingredient to successful advertising.

Sure, selling books makes money (and that’s necessary if you work for a living), but having the desire to sell the books to make some sort of positive contribution is very powerful.

If the purpose is to become famous or make loads of money, the advertising might or might not work, but likely the experience will be unsatisfying, because you can never earn enough or become sufficiently famous to feel content.

But, if sales are a measure of the possibility that you actually help others, then each day is satisfying and the good news re. sales is really part of something much larger, and that’s wonderful.

Buy Mindful Teaching and Teaching Mindfulness Now!

To order Mindful Teaching and Teaching Mindfulness from amazon click here.
Connect with Deborah on Facebook via her Mindful Teaching and Teaching Mindfulness page.

Author Bio:
Deborah Schoeberlein is the author of Mindful Teaching and Teaching Mindfulness: A Guide for Anyone Who Teaches Anything. She has more than twenty years’ experience teaching fifth- through twelfth-grade students, developing curricular materials, providing professional development for teachers, and pursuing freelance journalism. Currently, she directs a multi-site school-based health center for kindergarten- through twelfth- grade students and their teachers.

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Set Fire To Your Book Sales by Ian Paul Marshall

Book Marketing Trends, Ideas and Inspirations

Book Marketing Trends is dedicated to the everyday writer. The person who probably works somewhere to pay the bills, maybe has a couple of kids, and about a hundred dollars that they need to spread around for their book marketing campaign.

Book marketing is an evolving craft. What worked last year might not work this year. This site will help you market your book and keep as much of your hard earned cash in your pocket.

Book Marketing Channels

We’ll look at lot’s of different ways to market your book. Hopefully we’ll find out what works and help you steer clear from what doesn’t.

We’ll save you money by touching base on the foundations of book marketing success.

Book Marketing Key Areas of Focus

Some of the main book marketing tools that we’ll be checking out will be:

  • Web 2.0 Technologies
  • Facebook
  • Twitter
  • You tube
  • Blogging
  • Video Book Trailers
  • Word press
  • Press Releases
  • SEO (Search Engine Optimization)
  • Article Marketing
  • Interviews
  • Book Signings

But truth be told Book Marketing is about figuring out what works, making friends and sharing your words with the world.

Book Marketing Key Purpose

It’s my hope that this site will empower you. That something here will help you come up with a rock-solid book marketing plan to boost your sales and find ultimate success.

Whether that’s selling 100 or 100,000 copies of your book.

Book Marketing Trends Tribe Is?

  • Authors, aspiring authors and writers
  • Self Published Authors
  • eBook Publishers
  • POD Publishers
  • Bloggers
  • Book Marketing Experts
  • Book Promotion Specialists
  • Editors
  • Infopreneurs

 

Anyone who’s crazy enough to write a book!

I remember reading somewhere that the way to tell if a person you love has gone crazy is if they’ve come home and they say to you, “Honey I’ve quit my job and I’m going to write a book.”

I’m that guy. And I AM a little crazy.

I started this site as part research and case study for my first book, Your Great Awakening, and what I could do with my marketing dollars to make it a raging success.

Here’s to your success as well.
Ian Paul Marshall
Book Marketing Trends Contributor

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