A couple of days ago I received a friend request on Facebook.
Innocent enough you’d think.
But this person really taught me a couple of things NOT to do as your trying to build out your author platform.
About two minutes after I accepted their request I got a personal email from them.
Not saying anything like, “Hi there. I love your work. Thanks so much for the connection. If there’s anything I can help you with just let me know.”
I would have loved that!
Not only would it have stroked my ego but it would have really gotten me curious as to what this person was all about.
Nope is was nothing like that though. She immediately went into a pitch, asking me to join her Facebook group, and to check out her website.
Who are you? Why would I want to? What makes you think that I’d be interested in anything that you’re up to?
So just to mess with her I sent her an email back telling her about my sites, a contest I had going on, and if she could give me some conversion rate stats on a campaign she had going on with her site.
She thanked me for my info but she never did answer my question about the stats.
This isn’t the worst part though.
About two days later I receive an email to confirm my subscription to her mailing list.
Now the thing to understand is that where I received this confirmation email was at my hotmail account. The one I have listed on my facebook profile.
So this lady went to my profile, manually inputted my email address into her mailing list software, and then sent me a message to confirm my subscription.
Actually I’m wrong. It’s not that unbelievable.
I can see how she thought that this was an acceptable method of marketing.
Because she was desperate. Because she didn’t respect me. And most of all, she was blind to how all this could tarnish my image of her and what she’s doing in the world.
The Take Away
– Know your audience
– Respect your connections
– And build your email list with a killer report or something else of value
Don’t be a spammer.
Take a moment before you send something out and think to yourself, “How would I feel if I received this?”