What Do People Want To Read?

How Do I Know What Type of Book Reader’s Are Interested in? Writing Tips For Finding Inspiration Not long ago I found a wonderful book – “The Top 10 of Everything 2002” – which listed the world’s best selling books of all time. Want to know what they were? The top five were the Bible, […]

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Are You A Spammer?

A couple of days ago I received a friend request on Facebook. Innocent enough you’d think. But this person really taught me a couple of things NOT to do as your trying to build out your author platform. About two minutes after I accepted their request I got a personal email from them. Not saying […]

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Are You Abusing Your Facebook Power

A Note For Facebook Group/Page Administrators Don’t Abuse Your Power There seems to be a really awful trend happening on Facebook. Maybe it’s because it’s so easy to start a fan page or group. Maybe it’s just because people don’t know any better. It doesn’t really matter what the reasons are, I’m fed up and […]

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Dan Brown and What A Writer Can Learn From Him

Dan Brown’s Direct Link To The Depths Of Our Minds It seems to me that Dan Brown truly has a deep understanding of the hidden currents that are floating around within the collective consciousness. Take for instance his latest book the Lost Symbol (I haven’t read it yet) in which he explores the power of […]

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5 Things Coca-Cola Can Teach You About Effective Online Marketing

It seems that Coca-Cola, in all it’s bubbly wisdom, focuses on the fundamentals when it comes down to online marketing. They use five key foundations for the online marketing efforts. Add value. Be transparent. Be consistent and follow through. Be receptive to change. Surprise and delight your customers. That’s what Linda Cronin, director of media […]

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Book Title Tips

What a Pizza Company and Seth Godin Can Teach You About Your Book Cover. “What’s the title of that book again?” You know how many times I’ve heard this? Lots! As a professional bookseller you hear some weird questions but this is tops. The thing I hear most is usually some variation of, “I’m looking […]

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Book Cover Trends – Orange(ish)

The Conspiracy Of The Orange(ish) Book Cover Trend First and foremost I’m a little bit color blind. Which is interesting when you take into account that I was a graphic designer for a little while. Maybe that’s why it was such a short lived career. Now back to the conspiracy. The orange(ish) book cover. Book […]

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Book Marketing Insider Secrets – Pro Bash Programming

Book Marketing Case Study With Chris F.A. Johson author of Pro Bash Programming: Scripting the GNU/Linux Shell. What’s your book about? Programming the Unix shell. The shell is a programming language that is used at the command line as well as in scripts. The same commands that you use at the prompt can be put […]

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Book Marketing Insider Secrets – Evolve

Book Marketing Case Study With Nancy Kilpatrick, editor of Evolve: 23 Vampire Stories of the New Undead. What’s your book about? Evolve is an anthology of vampire stories, edited by me. One that differs from what readers have seen before. My mandate was to have the authors who wrote the stories get a sense of […]

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Book Trailers Reworked

Book Trailers Book trailers either work or they don’t. The problem is defining what you mean by work. I think we all can agree that a book trailer should really do one thing: Sell books! That’s it. If your trying to do something else with it you’ve lost. Sure you can think about your trailer […]

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